As the center of Germany’s music industry, Hamburg attracts both artists and music business professionals and hosts the most important music business event in Europe, with around 4,700 professionals from over 50 countries worldwide: the Reeperbahn Festival from September 18–21, 2020. The legendary clubs on the infamous Reeperbahn have been seen as springboards to fame: the Beatles were not the only ones to have their breakthrough here. Most of the young music scene is based in the districts of Altona and St. Pauli – home to the Reeperbahn.
Hamburg’s position as one of the most dynamic economic regions in Europe is rooted in a mix of economic potential and a high standard of living. Many startups from Hamburg successfully developed into international companies, including Jimdo, mytaxi, or XING. Start-ups such as About You, one of Germany’s few recent unicorns continue to write this success story.