nextMedia.Hamburg is Hamburg’s regional initiative for the digital and media industries. It is jointly funded by the Senate of the Free and Hanseatic City of Hamburg, the Hamburg@work association, the HWF Hamburg Business Development Corporation, as well as committed businesses and individuals. The initiative believes that the future of the media sector lies in the development of successful digital business models at the interface of content and technology. nextMedia.Hamburg focusses on actively promoting and overseeing these digital transformation processes. The nextMedia.StartHub functions as the nextMedia.Hamburg information point. The aim: to support the start-up scene and network with established media companies in order to actively oversee change in the content industry and strengthen Hamburg’s leading role as an innovative and sustainable media location.